What Methodology We Use
We are specialized in cutting edge qualitative methods, such as ethnography, online community, and online FGDs
Qualitative Methods
TRADITIONAL & NEW SOLUTION
ETHNOGRAPHY
Method which observe context with person and environment on multi-dimensional perspective Home Visiting, Shadow Tracking, Shop Touring, Photo/Video Diary, Town Watching.
IDEA WORKSHOP
Workshops could be facilitated with the all client and Research A teams post their connects to activate the insights. All teams can harness their collective intelligence to identify relevant insights that relate to their business challenges.
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ONLINE COMMUNITY
Method that a respondent fill out their experience on Experiential Sampling Format at every moment when receive a message on cellular phone during a given period. No restriction on place, occasion and time.
IN-DEPTH INTERVIEW
Unstructured personal Interview which uses extensive probing to make a single respondent talk freely and express detailed beliefs and feelings on a given topic.
FOCUS GROUPS ON &OFFLINE
Method which observe context with person and environment on multi-dimensional perspective Home Visiting, Shadow Tracking, Shop Touring, Photo/Video Diary, Town Watching.
Quantitative Methods
We provide a suitable research methods which are applied for the purpose of the research projects
FACE TO FACE INTERVIEW
Interview which consists of asking to respondents in a face to face situation.
TELEPHONE INTERVIEW
Interview which consists of asking questions to respondents via the telephone
ONLINE / WEB SURVEY
Survey which consist of a questionnaire mailed/Fax to the respondents and returned to research agency after completion.
HOME USE TEST / IHUT
A type of market research where products are provided to consumers to use in their homes as they would ordinarily use them, and after that make them evaluate on placed products.
CENTRAL LOCATION TEST
Research method for testing concepts, products, packaging, advertising effectiveness as well as conducting sensory research.
MYSTERY SHOPPING
A method used by market research companies by companies themselves to gather specific information about products and services.