Brenda has worked for more than 18 years in advertising and market research field in Korea across many product categories, and various research methodologies, such as quantitative and qualitative ones.
Her special product categories are related to IT services and electronic devices. She also had a lot of experiences of multi-national research projects on various categories, FMCG, automobile, finance and cosmetics (beauty, grooming study) and B to B products. She covers out-bounding and in-bounding project regarding on marketing research.
As a moderator, she has conducted more than 1,500 groups during her career. Also she has PH.D in advertising focusing on qualitative methodology, such as projective technique and ethnography.