Introduction

로고(small)Research A is your solution. Research A starts from the scientific method and strategic approach in the interpretation of the results and will contribute to increasing profitability and building competitive position by establishing a marketing strategy for your market lead.

Brenda

brenda_new

Brenda has worked for more than 18 years in advertising and market research field in Korea across many product categories, and various research methodologies, such as quantitative and qualitative ones.

Her special product categories are related to IT services and electronic devices. She also had a lot of experiences of multi-national research projects on various categories, FMCG, automobile, finance and cosmetics (beauty, grooming study) and B to B products. She covers out-bounding and in-bounding project regarding on marketing research.

As a moderator, she has conducted more than 1,500 groups during her career. Also she has PH.D in advertising focusing on qualitative methodology, such as projective technique and ethnography.

Home

로고(small)Research A is your solution. Research A starts from the scientific method and strategic approach in the interpretation of the results and will contribute to increasing profitability and building competitive position by establishing a marketing strategy for your market lead.

Skyler

Skyler

Skyler (MY) Kim

Executive Manager in Research A

Skyler has been working as a marketing researcher for 8 years and has rich experience in various kind of industry. She is specialized for abroad project.

Main Abroad Project / Client

– Samsung Electron : TV, washing machine, semiconductor, etc

– Nestle : Coffee, Tea

– Unilever : Bathing stuff (Shampoo, Body Cleanser, etc)

– Citi, BASF

Career – Research International Korea   Jan. 2005 ~ April. 2009

– Macromillembrain., Co  Jan. 2010 ~ May. 2012

– Research A  June. 2012 ~

Education

– Completed Advanced Level of General English Course in St. Giles Eastbourne collage in UK

– MA / BA of Psychology in Chung-Ang University

Sunny

Sunny

Executive Manager in Research A

Sunny has been working as a marketing researcher for 10 years and has rich experience in various kind of industry.
She is specialized for financial and NPD projects
.

 

Career

2011.4 ~ 2015.05   Qualitative Specialist & Team Manager, MicromillEmbrain

2010.01 ~ 2011.03 Finance Consultant, ING Life insurance

2008.01 ~ 2010.01 Manager, MicromillEmbrain (Research Agency)

2006.03 ~ 2007.12 Assistant Manager, ORC Partners (Research Agency)

2005.01 ~ 2006.02 Senior Design Consultant, JOID Design Consulting

Main Category

– Finance & Insurance

-Electronics & Products

-Automobile (Hyundai, Kia, Saayong, etc.)

-UI, UX (SKT & SKP, Blizzard, Amoeba, etc)

-Cosmetics (AMORE Pacific, Tonymory etc.)

-Luxury brand (CK, Tiffany etc)

– Kids & Education

– Others

Brenda

brenda_newBrenda Choi, Ph.D/ Chairperson in Research A

Brenda has worked for more than 18 years in advertising and market research field in Korea across many product categories, and various research methodologies, such as quantitative and qualitative ones. Her special product categories are related to IT services and electronic devices. She also had a lot of experiences of multi-national research projects on various categories, FMCG, automobile, finance and cosmetics (beauty, grooming study) and B to B products. She covers out-bounding and in-bounding project regarding on marketing research. As a moderator, she has conducted more than thousand groups during her career. Also she has PH.D in advertising focusing on qualitative methodology, such as projective technique and ethnography.